Our Courses

  1. “Social Spark: Mastering Content Creation” – a three months certificate course in Social Media

Course Overview:

The Social Spark course is designed to equip participants with comprehensive skills in creating, engaging and effective content for various social media platforms. From conceptualisation to execution, this course will cover content strategy, creation techniques, platform-specific optimisation, and analytics for successful social media presence.

Course Objectives:

  • Understand the fundamentals of social media content creation.
  • Develop skills in crafting diverse content types (images, videos, text, etc.).
  • Learn to tailor content for different social media platforms.
  • Explore tools and techniques for content creation and optimization.
  • Analyze and measure the performance of social media content.

 

Duration: 3 Months

Seats Available: Total seats 60 for two batches

Morning Batch — 30 seats

Evening Batch — 30 seats

Fees:

Admission Fees: Rs. 300.00

Course Fee: Rs. 2000.00 per month

Hostel Fee: 7000.00 per month (Including food and lodging)

Eligibility:

Minimum qualification: 12th Standard Pass

Time:

Morning Batch —

Class I: 10:30AM to 11:30AM

Class II: 11:30AM to 12:30PM

Evening Batch —

Class I: 4.00PM to 5:00PM

Class II: 5:00PM to 6:00PM

Syllabus:

Month 1: Foundations of Social Media Content Creation

  • Week 1: Introduction to Social Media Platforms
  • Week 2: Understanding Audience and Targeting
  • Week 3: Crafting Compelling Copy and Captions
  • Week 4: Visual Content Creation: Images and Graphics

Month 2: Advanced Content Creation Techniques

  • Week 1: Video Production Basics for Social Media
  • Week 2: Storytelling through Social Media Content
  • Week 3: Live Streaming and Interactive Content
  • Week 4: User-Generated Content Strategies

Month 3: Optimisation and Analytics

  • Week 1: Platform-Specific Optimisation (Facebook, Instagram, Twitter, youTube, etc.)
  • Week 2: SEO for Social Media Content
  • Week 3: Understanding Social Media Analytics and Insights
  • Week 4: Content Strategy and Planning for Social Media

Final Project:

  • Participants will create a comprehensive social media content plan for a chosen brand or personal profile. This project will showcase the skills and knowledge gained throughout the course.

Evaluation:

  • Continuous assessment through assignments, quizzes, and participation.
  • Final project assessment based on creativity, strategy, and execution.

Requirement:

Every student must carry a Smart Phone or a Laptop with headphone.

Resources:

  • Required Reading Materials
  • Recommended Tools and Software
  • Guest Lectures from Industry Experts

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